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About the Candidate
AI
N. S. N. Nataraj, 68, is a businessman-turned-politician from Kangayam who served one term as MLA from 2011 to 2016 representing AIADMK. Before entering politics, he established himself as a prominent figure in Tamil Nadu's coconut oil industry, serving as president of the Kangayam Coconut Oil Manufacturers Association and co-owning the NSN Group of Companies, reportedly the largest copra supplier in the state. His 2011 electoral debut was impressive, winning with 60.63% vote share and defeating his Congress rival by over 41,000 votes. However, his political career was cut short when he lost the seat to DMK's U. Thaniyarasu in 2016.
Nataraj's business success is reflected in his declared assets of nearly Rs. 100 crore, a substantial figure that includes Rs. 52 crore in movable assets and Rs. 47.5 crore in immovable property, along with liabilities of Rs. 12.3 crore. He has maintained a relatively controversy-free personal record with zero criminal cases declared. While his party AIADMK has faced broader corruption allegations with investigations by DVAC and CBI into various leaders, Nataraj himself has not been directly implicated in any scandal.
Unlike many contemporary politicians, Nataraj maintains minimal public presence with no verified social media accounts and limited media engagement. His profile suggests a traditional businessman-politician focused more on constituency work than state-level prominence. He is married to Shanthi and has two children, Dhanapal and Premalatha. As he seeks to reclaim the Kangayam seat, voters face a candidate with proven business acumen and one term of legislative experience, but limited recent political visibility after his 2016 defeat.
Political History
2011 - Won Kangayam constituency for AIADMK with 96,005 votes (60.63% vote share), defeating INC's S. Videyal Sekar by 41,765 votes
Assets of Rs. 99.7 crore appear significantly high for a one-term MLA (2011-2016) whose declared professions are agriculture, business, and politics. While his business background with NSN Group of Companies (coconut oil manufacturing) is documented, the substantial movable assets of Rs. 52+ crore and liabilities of Rs. 12+ crore warrant scrutiny given his relatively modest political profile and single assembly term. Without previous election data for comparison, the absolute magnitude stands out.
Nataraj maintains a low-profile presence with recognition primarily from his 2011-2016 MLA tenure and his business leadership in the coconut oil industry. He has avoided personal controversy, though operates within an AIADMK context facing broader party-level corruption allegations. His limited public and social media engagement suggests a businessman-politician rather than a mass leader.
“Won the Kangayam constituency decisively in 2011 with 96,005 votes (60.63% vote share), defeating INC rival by over 41,000 votes”— En
“Former president of Kangayam Coconut Oil Manufacturers Association and co-owner of NSN Group of Companies, the largest supplier of copra in Tamil Nadu”— En
“Lost the 2016 election to DMK's U. Thaniyarasu, ending his single-term assembly tenure”— En
“AIADMK party has faced broader corruption allegations from opposition parties, with investigations by DVAC and CBI, though Nataraj has not been personally implicated”— Livemint
“Maintains minimal social media presence with no verified accounts on major platforms, suggesting a low-profile political approach”— En
